r?) @ 1863-1912

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r?)
@ 1863-1912
FEVER in the history of the diamond business have found it difficult to quote prices on
we so
| scientific cut diamonds. For the of diamond mines have been accumulating infer-
years owners
ior and imperfect stones. In order to this surplus they have constantly advanced prices on
move
the better grades. We have boldly followed policy that the best is none too good for our
our
patrons, and, therefore, ask customers when ordering diamonds if they do not prove, by
we our
comparison, to be superior in quality and value, to return them at @ For exquisite
our expense.
beauty and great variety the exhibit of mounted diamonds and other precious stones to be found
illustrated the following cannot be excelled either in Europe America. @ The de-
upon pages or
signs of our own origin; they are made in our own shops—the diamonds, imported direct by ourselves, are cut on
are
the premises—conditions which most assuredly enable us to quote lowest prices at all times, while lower prices
than those quoted in these pages can mean but one thing—they must be of inferior quality.
We have repeatedly, in recent years, advised our customers to buy diamonds, if only as an investment, since
well advised that their cost would be greatly advanced, and such has proven a marked fact, as at the pres-
we were
ent moment their cost has been increased nearly 100 per centum above that of a few years ago.
No article of ornament or merchandise can be compared intrinsically to the diamond, since no amount of
display service can ever in any manner affect its commercial value, and if at any time a new style of display
or
should be desired, the diamonds can be reset to suit any fashion or taste, and at trifling expense.
The actual value of precious stones, being based upon so many divergent standards, embracing such a wide
degree of peculiar characteristics, makes it absolutely essential for buyers to deal only with a house in whose exper-
ience, efficiency and standing the utmost confidence can be securely fixed.
Should desire to examine goods illustrated in this book, we will be pleased to SEND
you any
A SELECTION ON APPROVAL OR MEMORANDUM, with the privilege of examining and
returning any all.
or
We have no travelers on the road. Wecan, with our modest profit, undersell others. Will be glad to
make quotations on inferior grades, if desired.
We sell all our goods on their true merits. |Our pearls, emeralds, rubies and sapphires are all sold at low-
est market prices, assuring our patrons that quality and price shall always be our watchword, and that we have no
competition, grade for grade, and value for value.

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